Every digital marketer has his own way to teach digital marketing but everyone ends up at the same point, so I have my own understanding of digital marketing.According to me, digital marketing is nothing but marketing of any products or services using digital devices (like phone, laptops, and computer) called digital marketing.we can define Digital Marketing as ” The method of using online and internet-based technology for promoting or advertising products or brands.”People are using digital marketing on a daily basis and it is a very affordable and effective way of marketing. This can reach a larger audience in a shorter period.
Digital Marketing VS Traditional marketing
Digital marketing or online marketing refers to the marketed related work that a business does through the Internet or an electronic device such as a mobile phone. Any business (regardless of its size) can leverage digital marketing to reach out to their target market, connect with prospects and convert more of them into customers/clients. Everything from search engine marketing to Facebook marketing comes under digital marketing.
The reason why digital marketing is crucial for a business today is because the Internet is becoming one of the most used tools. More and more people are logging on the web to carry out their day to day activities, which includes purchasing goods and services.
We at Digitalgenic provide an array of Digital Marketing services. Feel free to check them out and see which ones might be best for your business.
Traditional marketing is a type of marketing that is hard to ignore and includes the traditional ads we encounter on a daily basis. Many of the common and most tried offline marketing tactics come under the following five major categories:Print (magazines, newspapers, etc.)Broadcast (TV, radio, etc.)Direct Mail (catalogues, postcards, etc.)Telephone (telemarketing, sms marketing, etc.)Outdoor (billboards, fliers, etc.)
While traditional marketing is still effective, it’s not the only way to make your product popular among your target market. Today, technology has grown and is enabling businesses to connect to their audience like never before. Which is why it’s important to consider the drawbacks of traditional marketing before investing in it.
History of Digital marketing
The history dates back to the 1990s when the term Digital Marketing was first used. The digital age took off with the coming of the internet and the development of the Web 1.0 platform. The first search engine Archie. The wed 1.0 platform used to give users the information they wanted but it did not allow them to share information over the web. At this time people were not sure if their strategies would work or not.Archie Query Form the first search engineThe first Web-ad-banner is launch In the year 1993. The banner ad that’s described as a little rectangle purchased by AT&T on HotWired.com in 1994.Here’s what the first banner ad looked like (HotWired / AT&T)This marked the beginning of the transition to the digital era of marketing.
Digital Marketing Fundamentals and process
The basic fundamentals of digital marketing are Search Engine Optimization (SEO), Social Media Marketing (SMM), Content Marketing, Pay-Per-Click (PPC) advertising. E-mail marketing, Email marketing, Affiliate marketing. Most of Businesses are using:
Search Engine Optimization (SEO)
If you don’t want to pay to show up in the google search results , you can also use search engine optimization (SEO) to try and rank pages or blog posts on your site organically. You don’t have to pay directly for every click, but getting a page to rank , usually takes quite a bit of time and effort.
Social media marketing
Social media marketing is the free Way to market your products or services. You can organically grow your brand awareness , build trust with customer, get sales. Organically marketing your business on social media takes a lot more time and effort, may take year to grow from 0 to 10k it is a slow process for the long run, it can deliver much cheaper results.
To cut-down the time and effort, most of the social media platform provide paid Advertisement service. You can check out our service on Social media advertisement at DigitalGenic.
Content marketing is another fairly broad digital marketing term. Content marketing covers any digital marketing effort that uses content assets (blog posts, info-graphics, eBooks, videos, etc) to build brand awareness or drive clicks, leads or sales.
Pay-Per-Click (PPC) advertising
Pay-Per-Click (PPC) advertising is actually a broad term that covers any type of digital marketing, Where you only pay for user clicking on your ads.
For example, Google AdWords is a form of PPC Advertisement called “paid search advertising”.
Email marketing is the oldest form of online marketing and it’s still going strong. Most digital marketers use email marketing to advertise special deals, highlight content (often as part of content marketing) or promote an event.
Affiliate marketing is essentially paying someone else (a person or a business) to promote your products and services on their website.
6 steps of the digital marketing process
- Digital Presence
- Web analytics
- Potential targeted traffic
- Conversion (lead/sales)
- Retargeting or remarketing
A “digital presence” simply refers to how your business appears online; it’s what people find when they search for your business or company on the internet. Digital presence includes content that you control, like your website and social media profiles, but also content that you don’t control, such as online reviews.
Digital Presence includes:
- Your website; desktop and mobile versions
- All social media sites (LinkedIn, Facebook, Twitter, etc.)
- Office or store locations (Google Maps, etc.)
- Directory listings
- Online reviews (Google, Yelp, etc.)
- Digital ads (social ads, Google ads, Bing ads, etc)
Web analytics is the measurement, collection, analysis, and reporting of web data. To understand and optimize web usage.but, analytics tool is not only to measure website traffic it can be used as a business tool and marketing tool also.
Some of the best Web Analytics tools:-
Potential targeted traffic
After creating a digital presence and understanding your web usage, now we need public or say audiences to interact with your content. There are 5.6 billion searches per day on google but we want only Specific group of people who expressed interest on our niche to interact with our content. Now here comes the role of Targeted traffic.
Targeted Traffic consists of pre-selected visitors arriving at a website. who already expressed interest in your content. (Will cover this in-depth article on up-coming blogs) .
engagement is an action a user takes on a given piece of content or web page. It sends a signal (either to Google, a website or social platform) that the content was relevant to your audience in some way.
for example: if your targeted traffic interacts with your free downloadable PDF in your blog post that is the sign of engagement.
Process of turning a lead into an opportunity/deal, converting prospects into customers is called Conversion (or) The act of converting a customer who browses your site to a paying customer is called a conversion.
Conversions are of two types:
let us understand the types of conversions with an example.
for example: let us say your audience interacted with your free PDF ( is called engagement) with an exchange of some type of value (like their Email address, Name, phone number, etc) making them as your lead that may or may not convert into paying customer is called Micro-conversion.
let us say if your lead converts after a period of time into paying customer that is called Macro-conversion.
Retargeting (or) Remarketing
Re-targeting is really focused on paid ads (and can take a variety of forms, and target a broad range of individuals). Re-marketing is focused on email campaigns and reaching out to those who have already had interactions on your website that allow for a specific reach out.
let us say a potential customer visits your website for some course but leave without checking out.later, they surf the web and find your banner-ad which recaptures interest, brings them back to your site. Your potential customer turns into your happy customer.
Digital marketing is the marketing of the future. In addition to all of the benefits we’ve discussed throughout this article, start getting into digital marketing if your still at traditional marketing.
If this article has convinced you that you need digital marketing but don’t know where to start or your busy with your business then let us know. but you’d like some help identifying the right approach, let us know here or in the comments! We love helping businesses grow with digital marketing.
Did I miss something in this article? Have additional questions about digital marketing? Let me know in the comments!