Are you sure about your website traffic. Do you know from where the traffic is coming? Do you ?
If you don’t exactly know your website then you should have this free tool added to your website.
What is Google Analytics ?
well it’s just an awesome plugin that allows you to track and analyze all of your website traffic (and ‘traffic’ is just another word for the visitors to your website) Google Analytics is a must-have tool for anyone interested in growing their website with digital marketing.
What does Google Analytics allow you to see?
Well it lets you see a lot of things like
- How many visitors you’re getting to your website
- where are they coming from Google, YouTube, Facebook.
- How long are they spending on your website;
- which pages are they clicking on;
- including-what is their age;
- are they manor woman;
- what’s their city or country lots of important data.
So having a website ,but not having Google Analytics is like driving a cruise ship with a blindfold on.
You have no idea where you’re going and you’ll likely just going circles without ever finding your desired destination.
So if your destination is to make those sweet hard-earned dollar bills then this could be important.
How does Google Analytics even work?
Well let’s say I have a website and the main goal-of this website is to sell a product or maybe promote some kind of service and then finally get paid for that product-or- service.
let’s also say that I’m running adds to my website and I’m running them through Google ,Instagram, YouTube and Facebook.
Now I’ve got four different ways that somebody could find my website.
- Through Google ads or google organic search.
- Through Instagram profile or Ads
- Through YouTube Video
- Through Facebook
Once I install Google Analytics, I’ll get this special code that will be inserted into my website to help with tracking and don’t worry you don’t need to know any coding to get this up and running.
I have a article that shows you step-by-step how to install GoogleAnalytics onto your WordPress website.
So-that code will then track where my visitors are coming from! So that I can see which ad or which platform is generating me the most or the least amount of traffic or it could tell me whether the article ads are working better than my picture ads and lots of other helpful data, like that and those visitors are on your website Google Analytics will also let you see how many people are bouncing off of your website and where they’re bouncing off-so.
Is it on the home page; is it on the landing page for your product or are they bouncing off at the checkout cart; that way you can figure out what needs to be improved on your website.
So that you can keep people going down that funnel all the way to purchase it and as I said before you can see statistics about your visitors; such as their age range and whether they’re men or women and other stats Like that way you can target the best majority demographic and hopefully grow your website.
Having a Google analytics into your website will boot your ideas to improve your website and target the right Audience.
I have a article on how to set-up and instill google analytics into your WordPress website.
If this article has convinced you that you need to have Google Analytics but don’t know where to start or you’re busy with your business then let us know. but you’d like some help identifying the right approach, let us know here or in the comments! We love helping businesses grow with digital marketing.
Did I miss something in this article? Have additional questions about digital marketing? Let me know in the comments!
Take action now.
Get a free Digital marketing Consultancy for your business.